The CBD industry is still relatively new, which means that there are always going to be new trends emerging. As a marketer, it’s your job to stay on top of those trends so that you can adjust your strategy accordingly. The easiest way to do this is to be creative and even consider influencer marketing. Not sure where to start? Here are four CBD marketing trends that you need to know about.
With so many different CBD products on the market, it can be hard for customers to figure out which one is right for them. That’s where personalisation comes in. By tailoring your marketing messages to specific customer segments, you can increase the likelihood of a conversion. For example, if you know that a particular customer is interested in pain relief, you can target them with messaging about how CBD can help with that.
Influencer marketing is one of the most effective ways to reach potential customers—and that’s especially true in the CBD space. Why? Because people are more likely to trust someone they follow and admire than they are a faceless corporation. If you’re not sure where to start when it comes to finding influencers, try using a platform like BuzzSumo or Insightsquared. Just enter a few relevant keywords, and you’ll be presented with a list of influencers in your industry.
We all know that since the CBD industry is still so new, credibility is key and your prospects need to know that they can trust you—and the best way to build trust is through authenticity. But what is more important is to be unique.
When you look at CBD brands, what you will find is a lot of brands have the same message, the same USP (unique selling point), the same style, same approach. You need to get creative to stand out from the crowd!
Make sure that your website design looks great, and that your social media platforms are updated regularly with accurate information about your products and services. And don’t be afraid to show off your brand personality! Letting your customers see the humans behind the business will make them more likely to do business with you.
If you really want your CBD business to stand out from the crowd, get creative with your content strategy. That could mean anything from starting a blog to creating infographics to posting behind-the-scenes photos on Instagram Stories. Influencers can help you get there!
Influencers are also content creators in their own right, with their own unique style, approach and delivery. What you will find is influencers may help elevate your brand further than you can in-house. You may even consider hiring someone who is a fantastic writer who can elevate your content further. No matter what form it takes, interesting and unique content will help you capture attention—and ultimately drive sales.
The CBD industry is constantly changing—which means that as a marketer, you need to be prepared for anything. By staying on top of emerging marketing trends and being willing to adjust your strategy accordingly, you’ll be able to set your business up for success now and in the future.