CBD Skincare on the Rise

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The rising trend of CBD Skincare in the world

Have you ever wondered what all the fuss is about with CBD skincare? Well, this natural ingredient extracted from the cannabis plant is having its moment in the beauty world.

Here’s what you need to know about CBD skincare and why it’s becoming so popular.

CBD, or cannabidiol, is a compound found in the cannabis plant. It’s become a popular ingredient in skincare products because it’s known to have anti-inflammatory and antioxidant properties. According to one report, the global CBD skincare market is expected to grow from $1.7 billion in 2019 to $3.4 billion by 2026. That’s a pretty significant increase! In this blog post, we’ll take a look at some of the reasons why CBD skincare is becoming so popular and how search volume has been influenced as a result.

What is CBD?

CBD stands for cannabidiol and it is one of over 100 compounds found in the cannabis plant. Unlike THC, another compound found in cannabis, CBD is non-psychoactive, which means it won’t get you high. CBD can be extracted from both cannabis and hemp plants, but most CBD skincare products on the market today are made with hemp-derived CBD oil.

The benefits of CBD oil for the skin are said to include reducing inflammation, managing acne, and minimizing fine lines and wrinkles. CBD is also a powerful antioxidant and has been shown to protect the skin against environmental stressors like UV rays and pollution. In other words, using a CBD skincare product might just be the key to achieving that dewy, glowing complexion you’ve always wanted.

Why is CBD skincare so popular?

One of the main reasons why CBD skincare is gaining popularity is because of its potential benefits. CBD is known to have anti-inflammatory and antioxidant properties, which can be beneficial for the skin. It’s also thought to help with other skin conditions like acne and psoriasis. While more research needs to be done in order to confirm these claims, many people swear by the benefits of CBD skincare.

CBD skincare products have only been on the market for a few years, but they’ve already gained a cult following among beauty insiders. Part of the reason for CBD’s popularity is that it’s an all-natural ingredient, which appeals to consumers who are looking for more natural and organic products. Additionally, as more states legalise cannabis, the stigma surrounding it is slowly dissipating, which has helped make CBD skincare more mainstream. And lastly, thanks to social media platforms like Instagram, a word about CBD skincare products has spread like wildfire, leading even more people to try them for themselves.

How Search Is Being Influenced

As CBD skincare becomes more popular, it’s inevitable that search volume will increase as well. People are becoming more curious about this new trend and are turning to Google to find out more information. In fact, according to Google Trends, searches for “CBD skincare” have been steadily increasing since January 2018. This year, the interest is highest in the United States, Australia, Canada, and the United Kingdom. This rise in searches correlates with the growing popularity of skincare products.

Top 5 Countries Where People Are Searching For CBD Skincare Serums

CBD skincare is all the rage these days. From face creams and serums to bath bombs and body lotions, there’s a CBD product out there for just about everyone. It’s not just in the United States where people are searching for these products; Google Trends data shows that searches for “CBD skincare” are happening all over the world. So which countries are searching for CBD skincare the most? Let’s take a look.

#1: Australia

While Australia might be known for its beaches and surfing culture, there’s more to this country than just sun and sand. The Australians also seem to be big fans of CBD skincare products, as searches from Down Under make up a significant portion of global search volume for this term.

#2 United Kingdom

In recent years, there’s been a growing trend among British women of all ages to use natural ingredients to treat their skin problems. Like France, the United Kingdom is another country where people are interested in maintaining their appearance. And what could be more natural than CBD? In fact, London is known for being one of the most fashionable cities in the world. It makes sense then that UK residents would be interested in trying out CBD skincare products to see what all the fuss is about. Thanks to this trend, CBD skincare products have become widely available and are now being used by women (and men!) of all ages.

#3 United States

It should come as no surprise that the United States is on this list; after all, CBD skincare originated here! Products have become increasingly popular in America thanks to their ability to help with a variety of skin issues like acne, inflammation, and dryness. Celebrities like Kim Kardashian and Gwyneth Paltrow have helped to raise awareness of these products by sharing their own personal experiences with them on social media.

#4 Germany

Germany comes in at number 4 on our list. Germans are known for their love of all things wellness, so it’s no surprise that they’re interested in CBD skincare products.

Germany legalised medical cannabis back in 2017, and since then, the country has seen a boom in its CBD industry. This growth is likely due to both an increase in the availability of CBD products and a change in public attitude towards cannabis use. As more Germans become aware of the potential benefits of CBD, it’s no wonder interest in CBD skincare continues to grow as well.

#5: Canada

CBD skincare is also becoming very popular in Canada. Judging by the number of Google searches it seems like Canadians are just as interested in these products as Americans are. Canada has seen a booming CBD industry in recent years thanks to changing attitudes towards cannabis use.

Another reason why CBD skincare is very popular in Canada is thanks to its climate. With cold winters and hot summers, Canadians need a versatile skincare routine that can handle anything. CBD skincare products can help to keep skin looking smooth and hydrated year-round. With more and more brands offering skincare lines, it’s easy to see why this trend is taking off in Canada.

Honourable mentions

Although not in the Top 5 list, Italy and France have also seen an increase in Google search for CBD skincare products.

France is known for being ahead of the curve when it comes to fashion and beauty trends, so it’s no surprise that they’re also one of the leading markets for CBD skincare products. These products first started gaining traction in France a few years ago when beauticians started using them in their facial treatments. Since then, they’ve become widely available and are now being used by women and men of all ages.

France is also known for its high-quality skincare products, so it’s no surprise that they are also interested in CBD. It is known to help with a variety of skin concerns, such as acne, inflammation, and dryness.

Italy is another country where people are passionate about looking their best. After all, what’s not to love about Italian fashion and style? When it comes to taking care of their skin, Italians are definitely not afraid to try new things—which is probably why searches for “CBD skincare” have been on the rise in recent months.

Just like in France, these products first gained popularity thanks to their use in professional facial treatments. But unlike France, where CBD skincare is mostly used by adults, teenagers in Italy are driving the growth of this market thanks to their love of all things beauty-related.

Now that you know which countries are searching for CBD skincare the most, it’s time to get on board with this trend! If you have a CBD brand and you’re interested in enhancing your digital marketing, check out our digital marketing page to learn more.



Reika is our Operations & Digital Marketing Manager and has 15+ years of experience in business management and digital marketing.
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