CBD Marketing Trends

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Emerging CBD Marketing Trends

CBD marketing trends are emerging, and many of them are based on the growing popularity of the re-emerging hemp plant. These include the growing prevalence of chronic pain and the demand for cannabis-infused formulations. In addition, this product will have an increased presence on e-commerce platforms. COVID-19 also made its way into the world and has already impacted the CBD market.

Increasing demand for CBD products on e-commerce platforms

With more consumers turning to online shopping, it makes sense for CBD businesses to have an online presence. Having an online store for CBD products will allow you to offer your products to a global audience. An online store will also help you streamline your business operations, such as payments, shipping, and customer support. Compared to a brick-and-mortar store, selling CBD products online will also reduce your overheads and increase your profits.

While CBD is a relatively new industry, the potential for success is considerable. CBD oil is infused in many products, particularly in the wellness and food industry. For example, CBD oil is now available in gummies and even lattes. Market research indicates that CBD products will generate a $16 billion market in the United States by 2025. Furthermore, 80% of people who have heard about CBD are in favour of its use.

E-commerce platforms are also taking note of this new trend. Digital marketing for CBD products on e-commerce platforms is expected to grow over the next few years. As more people turn to the internet for their shopping needs, CBD products are set to become more popular than ever. The legalisation of cannabis is also expected to lead to more CBD products being sold online.

Increase in the prevalence of chronic pain

Chronic pain is a common and increasing problem among adults, with approximately 10% of the population suffering from this disease. It is a serious health burden and can have a negative impact on sleep, mood, and general well-being. Therefore, novel pain management strategies are needed. Fortunately, cannabis-based pharmaceuticals are one way to address this problem. Research on the use of CBD as a pharmacological agent for chronic pain is underway, and it could eventually benefit millions of people around the world.

The growth of the CBD market is expected to be driven by increasing awareness about the health benefits of CBD. There are several indications for its use, including the potential to reduce chronic pain and anxiety. In addition, there are several ongoing clinical trials studying CBD’s impact on a wide range of health conditions. This, in turn, has led to numerous companies acquiring CBD oils in bulk and manufacturing CBD-infused products. In addition, an increasing consumer base is turning to CBD as an alternative treatment for chronic pain and stress.

Chronic pain is a major problem for patients around the world. It is the most common reason people seek medical intervention. In fact, one in ten people experiences some form of chronic pain in their lifetime. In some countries, this number is even higher. Without appropriate treatment, chronic pain can severely impact a person’s sleep, mood, and physical functions.

Increase in demand for cannabis-infused formulations

The legalisation of cannabis has created a new market for cannabis-infused formulations. CBD supplements are gaining in popularity due to their medicinal benefits. These products are not psychoactive and have been found to alleviate symptoms of pain and anxiety. They have also been shown to increase neurogenesis in key areas of the brain. These new forms of cannabis are expected to open up new markets in beverages and food products.

While the market for these products has increased in recent years, there are still many regulatory hurdles to be overcome. Among these hurdles are safety and testing regulations. In Canada, these laws have not yet been passed, but this hasn’t stopped cannabis companies from developing and marketing their products.

CBD-infused beverages are a popular option for consumers, as they provide a “high” without the health risks that often accompany alcohol consumption. CBD-infused beverages also offer other benefits, such as nutritional content.

Impact of the COVID-19 pandemic on the CBD market

The growing prevalence of chronic diseases is one of the biggest drivers of the CBD market. According to a study by Andrew Stickley, published in the Scientific Reports Journal in August 2020, the increased incidence of depression is expected to positively impact the market. In addition, CBD is effective in treating diseases such as epilepsy, the third most common neurological disorder, which affects 70 million people worldwide. Alzheimer’s disease, one of the most common forms of dementia, is also expected to increase CBD consumption.

A pandemic like COVID-19 can have devastating impacts on almost any industry. In the United States, the pandemic affected the supply chain of consumer health products. Several retail stores were forced to close and the market saw a shortage of raw materials.

CBD is a chemical compound extracted from hemp and marijuana plants. It is used for various medical purposes, including treating anxiety, muscle disorder, and pain. With increasing awareness of its health benefits, the CBD market is increasing rapidly. But, the COVID-19 pandemic has had an impact on the CBD market. While the overall market for CBD is expected to grow at a CAGR of 21.7% during the forecast period, there are several factors that may hamper its growth.



David is the founder of wecann and has 18+ years of experience in digital marketing and business development.
CBD Marketplace
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